FAMILY TRADITION SINCE 1846
Oldest horseradish brand in the world
Johann Wilhelm Schamel founded a wholesale business with horseradish root in Baiersdorf, Franconia, in 1846. And he started the tradition of collecting recipes and knowledge relating to all aspects of horseradish and passing them on as a family secret. But grating the powerful miracle root was a time-consuming and tearful process for the customer. So Johann Jakob Schamel first had the idea of offering ready-to-eat horseradish back in 1914. More and more customers soon began to appreciate the good Schamel horseradish as a flavourful taste experience and healthy accompaniment to any dish. Schamel quickly became the most sold horseradish brand in Germany. The Schamel family still freshly grind the hand-picked horseradish root daily in the traditional horseradish town of Baiersdorf to this day and use it to produce original Schamel fine horseradish delicacies according to the tried-and-tested recipes.